Email Etiquette Golden Rules (25)

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"Why You Should Compress Files Before Sending Them via Email

Smaller is more beautiful, at least when it comes to email attachments. So make files smaller before your send them via email.
Nobody likes to wait for a long download, and often this costs the recipient of large email attachments not only time but also money.
A lot of the download time generated by attached files is unnecessary, however. Many file formats are not very space-conscious. Especially documents created by word processors like Microsoft Word are notorious for wasting hard disk space."

References:
http://email.about.com/od/emailnetiquette/tp/core_netiquette.02.htm

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