SETUP AND CREATE YOUR BUSINESS MARKETING BLOG
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Business blogs can be created by individuals, but they are often best with features from different columnists on different types of topics. This way, different columnists can specialize on different features or viewpoints just as for a magazine. If you think this way, they are a means of making an e-newsletter more interactive and more topical. Blogging software is incredibly good value, with many free tools.
The following options can be considered when setup your blog:
1- Moderation: Either open or closed to comments, with or without a moderator. Star rating of posts is a good option.
2- Frequency: Five to twenty posts per month would be typical for a company site unless posted in multiple categories for a new site.
3- Authorship: Do you have a single author – head of company, different contributors or guest contributors?
4- Topics: For usability and SEO, remember to place blog postings of a main blog in categories enable tagging by different keywords. Alternatively you may separate blogs on different topics.
5- Integration with web site including SEO. Links to the blog should be clearly labeled as blog across run-of-site. Article categories should reflect key phrases you are optimizing for on the main site. Key phrases within categories and individual posts should show up clearly in < h1> and <title >.
6- E-mail digest/e-newsletter integration. Can you include some blog postings in your e-newsletter or how can the two overlap?
7- Linking to third-party sites. You have the choice of using the rel=’nofollow ’ on comments –this to discourage comment link spam. See rel =’ nofollow ’ definition. Also consider the availability of plug-ins to make blog management easier.
8- Images and rich media. Blogs should easily allow images or videos to be integrated. The CIPD blog focuses on topical podcast interviews.
9- RSS Feeds and syndication. Really Simple Syndication (RSS) is an extension of blogging where a blog, news or any type of content is received by specialist reader software integrated with a browser (e.g. Firefox Live Bookmarks) or e-mail package (like Attensa for Outlook). These offer a method of receiving news that uses a different broadcast method to e-mail, so is not subject to the same conflicts with SPAM or SPAM filters. Feeds should be made available for the blog overall or different categories for interested readers to subscribe to. RSS feeds also enable you to distribute your content for use on other sites – so my feeds are included on the Amazon site for example.
10- Next Steps/Monetization. Since blogs are often set-up on a separate sub-domain ( http://subdomain.company.com ) with a different style, links through to the site may not be clear. It will help if links to the main site (or ads) are in the left or right sidebars or at the top/bottom of each post where they will be most visible. Also remember links back to the main site from within the blog stories.
References:
eMarketing eXcellence 3rd 2008
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Hi,A larger portion of Abu Dhabi, Dubai and Sharjah Limited Liability Companies use a UAE local UAE sponsor with Business setup in Qatar as a silent sponsor. In this arrangement, a UAE local UAE sponsor is usually paid an annual Sponsorship fee in return for giving up management control of a firm to a foreign investor.thanks......
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