MAKE YOUR AD CREATIVE EFFECTIVE

-






As more marketers have become aware of the benefits of PPC, competition has increased and this has driven up the Cost Per Click (CPC) and so reduced its profitability.



 EFFECTIVE PAID SEARCH AD CREATIVE CHECKLIST:


1-      Deliver relevance by including search term keywords in headline and body

2-     Be specific on the offer

3-     Include specific benefits e.g. free delivery, costs

4-     Differentiate – explain what is unique about your offering

5-     Include numbers as appropriate since they stand out when visitors scan the page

6-     Use CAPS (Capitalize first letters and use acronyms where appropriate)

7-      Space can be good – sometimes relatively short text can have a higher impact

8-     Use characters (sensibly): !, ?, :, &

9-     Be quirky!

10-                        Use distinctive words

11- Try to squeeze in a call-to-action

12- Capitalize display URLs (the web address shown) and consider including a sub-folder that highlights the product or a benefit.


References:

eMarketing eXcellence 3rd 2008



Review abopress.blogspot.com on alexa.com

Comments

Post a Comment

Popular posts from this blog

Benefits of SMS Marketing for Small Business

-
Image
Tweet Benefits of SMS Marketing for Small Business Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is crucial in today’s shrinking economy and budgets. Most have cut back on traditional marketing due to costs. But that just drives down your sales. SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow, not the other way around. SMS marketing is also permission based. The customer has given you permission to contact them through our SMS platform. Customers that opt-in to receive information are most likely to buy over someone who receives a direct mail piece, reads your ad in the newspaper or hears your ad on the radio. Other main advantages of SMS marketing over traditional advertising: Cost:   The larger your campaign gets, the lower the costs become on a per customer basis. Reach: Your customer’s always have their mobile phone with them. No matter where
Read more

SETUP AND CREATE YOUR BUSINESS MARKETING BLOG

-
Image
Tweet Web logs or ‘ blogs ’ are best known as an easy method of publishing personal web pages which are online journals or diaries. But the power of business blogs, which are created by people within an organization, is often underestimated. Business blogs can be created by individuals, but they are often best with features from different columnists on different types of topics. This way, different columnists can specialize on different features or viewpoints just as for a magazine. If you think this way, they are a means of making an e-newsletter more interactive and more topical. Blogging software is incredibly good value, with many free tools. The following options can be considered when setup your blog: 1-         Moderation : Either open or closed to comments, with or without a moderator. Star rating of posts is a good option. 2-        Frequency : Five to twenty posts per month would be typical for a company site unless posted in multiple categories for a new sit
Read more

De Kare-Silver’s electronic shopping test

-
Image
Tweet Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test: 1- The Characteristics of the product. a. Does the product need to be physically tried? or b. Touched before it is bought? 2- The degree of confidence and Familiarity  To which degree the consumer recognizes and trusts the product or brand. 3- The attributes of the consumer:  - Technology accessibility  - Skills available   - Willingness to shop for a product in a traditional retail environment To measure the suitability of buying a product online ranked as below and given a score out of 50: Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are: - Books (38/50)  - Travel (31/50) - Groceries (27/50) - Mortgages (15/50) The product achieved a score higher than 20 has good potential as per  De Kare-Silver, and he suggested also that the companies m
Read more