MAKE YOUR AD CREATIVE EFFECTIVE

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As more marketers have become aware of the benefits of PPC, competition has increased and this has driven up the Cost Per Click (CPC) and so reduced its profitability.



 EFFECTIVE PAID SEARCH AD CREATIVE CHECKLIST:


1-      Deliver relevance by including search term keywords in headline and body

2-     Be specific on the offer

3-     Include specific benefits e.g. free delivery, costs

4-     Differentiate – explain what is unique about your offering

5-     Include numbers as appropriate since they stand out when visitors scan the page

6-     Use CAPS (Capitalize first letters and use acronyms where appropriate)

7-      Space can be good – sometimes relatively short text can have a higher impact

8-     Use characters (sensibly): !, ?, :, &

9-     Be quirky!

10-                        Use distinctive words

11- Try to squeeze in a call-to-action

12- Capitalize display URLs (the web address shown) and consider including a sub-folder that highlights the product or a benefit.


References:

eMarketing eXcellence 3rd 2008



Review abopress.blogspot.com on alexa.com

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