De Kare-Silver’s electronic shopping test

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Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test:
1- The Characteristics of the product.
a. Does the product need to be physically tried? or
b. Touched before it is bought?
2- The degree of confidence and Familiarity 
To which degree the consumer recognizes and trusts the product or brand.
3- The attributes of the consumer: 
- Technology accessibility 
- Skills available  
- Willingness to shop for a product in a traditional retail environment

To measure the suitability of buying a product online ranked as below and given a score out of 50:
Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are:
- Books (38/50) 
- Travel (31/50)
- Groceries (27/50)
- Mortgages (15/50)

The product achieved a score higher than 20 has good potential as per  De Kare-Silver, and he suggested also that the companies must regularly check the score of their products where their consumers’ attributes is likely to increase through time.

Reference:
eMarketing eXcellence Book
Michael de Kare-Silver - E-Shock “The electronic shopping revolution: strategies for retailers and manufacturers” -1999

https://link.springer.com/book/10.1007/978-1-349-14774-8#about
https://youtu.be/4CXmDtFq9kc
https://abopress.blogspot.com/2011/05/de-kare-silvers-electronic-shopping.html
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#Digital_Economy 
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#DigitalEconomy 
#Digital_Transformation
#eCommerce
#OnlineShopping
#DigitalAge

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