De Kare-Silver’s electronic shopping test
Tweet Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test: 1- The Characteristics of the product. a. Does the product need to be physically tried? or b. Touched before it is bought? 2- The degree of confidence and Familiarity To which degree the consumer recognizes and trusts the product or brand. 3- The attributes of the consumer: - Technology accessibility - Skills available - Willingness to shop for a product in a traditional retail environment To measure the suitability of buying a product online ranked as below and given a score out of 50: Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are: - Books (38/50) - Travel (31/50) - Groceries (27/50) - Mortgages (15/50) The product achieved a score higher than 20 has good potential as per De Kare-Silver, and he s...
Interesting! But where's the proof? Who did the research to come up with these statistics?
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