How can your web site help your customers?

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● Help them buy something they need.

● Help them find information.

● Help them to save money and time.

● Help them to talk to the organization.

● Help them to enjoy a better web experience.


These are the 5Ss Sell, Serve, Speak, Save and Sizzle , as seen from the customer perspective. Site design can help achieve the 5Ss as follows:

● Sell – Growing sales can be achieved through effectively communicating a crystal clear online value proposition and through making e-commerce and lead generation easier.

● Serve – We can add value through designing easy-to-use interactive services that help customers

to find relevant, up-to-date information quickly.

● Speak – We can use the site to converse with and get closer to customers by providing tailored content and designing interactive facilities to create a dialogue or even a trialogue when customers talk to each other, as well as learning about their needs.

● Save – Costs are saved through delivering online content and services that may have previously been achieved through print and post or face-to-face service and sales transactions.

● Sizzle – An excellent site design helps build the brand and reinforces the brand values through the type of content, interactivities and overall style, tone or feel.



Reference:

eMarketing eXellence







Review abopress.blogspot.com on alexa.com

Comments

  1. KING KONGMay 29, 2011 at 2:57 PM

    Hi There,

    Very good site and good information.

    Please also follow my site: www.streamflo.blogspot.com

    Thanks.

    ReplyDelete

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