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De Kare-Silver’s electronic shopping test

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Tweet Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test: 1- The Characteristics of the product. a. Does the product need to be physically tried? or b. Touched before it is bought? 2- The degree of confidence and Familiarity  To which degree the consumer recognizes and trusts the product or brand. 3- The attributes of the consumer:  - Technology accessibility  - Skills available   - Willingness to shop for a product in a traditional retail environment To measure the suitability of buying a product online ranked as below and given a score out of 50: Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are: - Books (38/50)  - Travel (31/50) - Groceries (27/50) - Mortgages (15/50) The product achieved a score higher than 20 has good potential as per  De Kare-Silver, and he s...
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TOP TEN RULES OF WEBSITE COPYWRITING (GERRY MCGOVERN)

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Tweet These are ten copywriting rules from Gerry McGovern ( www.gerrymcgovern.com ). As you read through these, think about whether these rules apply for other media and also whether your organization achieves them on your web site. 1-      Be honest . Paper never refused ink. Web sites never refused hype. If you can ’t deliver within twenty-four hours, then don ’t promise to. 2-      Be simple, clear and precise . Time is the scarcest resource, so never use five sentences when one will do. Avoid jargon. People are confused enough today. 3-      State your offer clearly . What exactly is it that you sell? 4-      Tell them about your products ’ limitations . 5-      Have a clear call to action. If they like what you have to offer how do they go about buying it? 6-      Tell them quickly if they ’re not a customer you can supply . There ’s nothing I find more frustrating than find...
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Benefits of SMS Marketing for Small Business

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Tweet Benefits of SMS Marketing for Small Business Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is crucial in today’s shrinking economy and budgets. Most have cut back on traditional marketing due to costs. But that just drives down your sales. SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow, not the other way around. SMS marketing is also permission based. The customer has given you permission to contact them through our SMS platform. Customers that opt-in to receive information are most likely to buy over someone who receives a direct mail piece, reads your ad in the newspaper or hears your ad on the radio. Other main advantages of SMS marketing over traditional advertising: Cost:   The larger your campaign gets, the lower the costs become on a per customer basis. Reach: Your customer’s always have their mobile phone with them. No matter wh...
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