How to Create a Community for your Customers?

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Roger Parker, author of Relationship Marketing on the Web, lists eight useful questions to ask When considering how to create a community for your customers:

1.        What interests, needs or passions do many of your customers have in common?

2.      What topics or concerns might your customers like to share with each other?

3.      What information is likely to appeal to your customers’ friends or colleagues?

4.      What other types of business in your area appeal to buyers of your products and services?

5.      How can you create packages or offers based on combining offers from two or more affinity partners?

6.      What price, delivery, financing or incentives can you afford to offer to friends (or colleagues) that your current customers recommend?

7.      What types of incentives or rewards can you afford to provide to customers who recommend friends (or colleagues) who make a purchase?

8.     How can you best track purchases resulting from word-of-mouth recommendations from friends?

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