Email Etiquette Golden Rules (10)

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"Say Why You Think What You Forward Will Interest the Recipient
More and better communication makes better relationships. Here's a way to spot and share relevant information and foster ties by forwarding emails and links.
Do you like it when others think of you and share profitable ideas or news that are really new to you and relevant to boot?
Do you like it when others think of you and share every joke and obscure links with no hint at what you might find following it — or how it relates to you, them or your relationship?
Be One of the Former "Others"
A great way to put yourself in the former group of "others" rather than the latter is to think, before forwarding, how the recipient — or recipients — will profit from what you share or why they will care. Then, write it down in the forward. The recipient will get much more out of your message:
  • They learn quickly what the forwarded message or link is about.
  • They can tell whether it interests them.
  • They see you care about them (including their interests and their time).
With others' interests in mind, chances are you'll find much to share that improves your contacts' lives instead of burdening them — and enriches your relationship, too."

References:
http://email.about.com/od/emailnetiquette/tp/core_netiquette.02.htm

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