How can your web site help your customers?
Tweet ● Help them buy something they need. ● Help them find information. ● Help them to save money and time. ● Help them to talk to the organization. ● Help them to enjoy a better web experience. These are the 5Ss Sell, Serve, Speak, Save and Sizzle , as seen from the customer perspective. Site design can help achieve the 5Ss as follows: ● Sell – Growing sales can be achieved through effectively communicating a crystal clear online value proposition and through making e-commerce and lead generation easier. ● Serve – We can add value through designing easy-to-use interactive services that help customers to find relevant, up-to-date information quickly. ● Speak – We can use the site to converse with and get closer to customers by providing tailored content and designing interactive facilities to create a dialogue or even a trialogue when customers talk to each other, as well as learning about their needs. ● Save – Costs are saved through delivering online conten...