iPad-Only NEWSPAPER

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Apple and News Corp launched The Daily, an iPad-only newspaper, 2nd of February 2011 in New York City priced at 99 cents per week (and $39.99 per year).
Murdoch has said he hopes the Daily will be an "indispensable source of news" in the tablet era.
How this can be done?
News Corp has hired about 100 journalists to work on it the iPad paper, which will feature news reports, HD videos, interactive graphics and 360 degree photos designed to work with the iPad's touchscreen.
The features also include a Sudoku and cross word puzzle.
The Daily will also be adding Twitter feeds to some articles and offer content personalized to the user.
"Our target audience is the 15 million Americans expected to own iPads in the next year," Murdoch told the BBC. "In the tablet-era there is room for a fresh and robust new voice. New times demand new journalism."
Two-hundred-million news apps have been downloaded from a possible 9,000 different apps, Eddy Cue, Apple's vice-president of internet services told BBC.
Murdoch's The Wall Street Journal, The Times and The Sunday Times have introduced paywalls for their websites and The Times has since revealed that it has seen a 87% drop in online readership.
Apple is expected to use the launch to announce a new system for in-app subscriptions. Proving that you have to be careful what you wish for, publishers are likely to have to relinquish 30% of their subscription revenues to Apple in the same way that app developers do. That would mean that News Corp makes just 66c per weekly subscription. Murdoch has said he anticipates it will take 800,000 readers to make the Daily viable.

References


http://www.eweek.com/c/a/Desktops-and-Notebooks/Apple-News-Corp-Launch-iPadOnly-Daily-Newspaper-612275/
http://www.guardian.co.uk/media/pda/2011/feb/02/the-daily-murdoch-launch-live
http://www.itp.net/583779-ipad-only-daily-newspaper-launched

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