Tweet Marketing Mix: It is the 7Ps touches every part in the organization. ● Product ● Price ● Place ● Promotion ● People ● Physical evidence ● Processes Digital world values for every element: 1- Product Create new versions, variations and even new products and services. Exploit your distinctive competitive advantage by having a strong and clear Online Value Proposition (OVP). 2- Price Pricing structures and options become more complex. It is crucial to get the pricing right in the short, medium and long terms. Online tools like reverse auctions, customer unions, commoditization, cybermediaries, intermediaries, infomediaries and shopping bots will make you capable to review the new price structure in your market driven by customers who looking for lower prices. 3- Place Increase your representation and make you widely available. 4- Promotion It is more dynamic, carefully targeted, highly relevant and helps ...
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