Tweet These are ten copywriting rules from Gerry McGovern ( www.gerrymcgovern.com ). As you read through these, think about whether these rules apply for other media and also whether your organization achieves them on your web site. 1- Be honest . Paper never refused ink. Web sites never refused hype. If you can ’t deliver within twenty-four hours, then don ’t promise to. 2- Be simple, clear and precise . Time is the scarcest resource, so never use five sentences when one will do. Avoid jargon. People are confused enough today. 3- State your offer clearly . What exactly is it that you sell? 4- Tell them about your products ’ limitations . 5- Have a clear call to action. If they like what you have to offer how do they go about buying it? 6- Tell them quickly if they ’re not a customer you can supply . There ’s nothing I find more frustrating than find...
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