AUTOMATE WEBSITE RELATIONSHIP BUILDING THROUGH E-MAIL

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Trigger event 1: Customer first registers on site (but does not buy)

Ø  Auto-response (AR) 1: Two days after registration e-mail sent offering phone assistance and a discount for the first purchase to encourage trial.

Trigger event 2: Customer first purchases online

Ø  AR1: Immediate order confirmation

Ø  AR2: Five days after purchase e-mail sent with link to online customer satisfaction survey asking about quality of service from driver and picker (e.g. item quality and substitutions).

Ø  AR3: Two weeks after first purchase – Direct mail offering tips on how to use service and a discount on the next purchases intended to encourage reuse of online services.

Ø  AR4: Generic monthly e-newsletter with online exclusive offers.

Ø  AR5: Bi-weekly alert with personalized offers for customer.

Ø  AR6: After two months – £5 discount for next shop

Ø  AR7: Quarterly mailing of coupons

Trigger event 3: Customer does not purchase for an extended period

Ø  AR1: Dormancy detected – Reactivation e-mail with survey of how the customer is finding the service (to identify and problems) and a £5 incentive.

Ø  AR2: A further discount incentive is used in order to encourage continued usage after first shop after a break.

E-MARKETING EXCELLENCE

References:



            eMarketing eXcellence 3rd 2008










Review abopress.blogspot.com on alexa.com

Comments

  1. Website GuruAugust 12, 2011 at 3:17 AM

    I agree that using automate on your website helps a lot. It is speeds up your production, consumes less time than the traditional way, and allows you to do other task. And it’s easier to use and very applicable in this new generation technology.

    ReplyDelete
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