Tweet Segmentation, Targeting and Positioning – fundamental to any strategy. A good E-marketing strategy is more than just communications. The components of the E-MARKETING STRATEGY as follows: Ø Segments, trends in the market place – how the strategy embraces these Ø Target markets, positioning and propositions Ø Positioning and ultimately, online value propositions Ø Crystal clear objectives (does the strategy fulfill what you want to achieve online?) Ø Evolutionary stage (what stage you want to be at) Ø Online marketing mix (particularly place (partnerships) and service levels ) Ø Optimum mix of tactical digital media channels (search affiliates, display ads, social networks, etc.) Ø Dynamic dialogue and contact strategies to retain customers Ø User-generated content, community and social networking tactics (on own site and third party sites). For example, should consumer reviews be included as part of the proposition and how are these managed.