BUILD YOUR E-MARKETING STRATEGY

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Segmentation, Targeting and Positioning – fundamental to any strategy.
A good E-marketing strategy is more than just communications.
The components of the E-MARKETING STRATEGY as follows:

Ø  Segments, trends in the market place – how the strategy embraces these
Ø  Target markets, positioning and propositions
Ø  Positioning and ultimately, online value propositions
Ø  Crystal clear objectives (does the strategy fulfill what you want to achieve online?)
Ø  Evolutionary stage (what stage you want to be at)
Ø  Online marketing mix (particularly place (partnerships) and service levels )
Ø  Optimum mix of tactical digital media channels (search affiliates, display ads, social networks, etc.)
Ø  Dynamic dialogue and contact strategies to retain customers
Ø  User-generated content, community and social networking tactics (on own site and third party sites). For example, should consumer reviews be included as part of the proposition and how are these managed. For example, online travel agent pureplay TravelRepublic (  www.travelrepublic.co.uk) has incorporated customer reviews onto its own site. Other travel companies have developed widgets to be incorporated within social networks such as Facebook
Ø  Online brand reputation management (positive and negative), with a focus on social networks through online PR tactics, particularly if engaging in User Generated Content (whether reviews, ads, product ideas or just discussions)
Ø  Integrated database (recognize and remember each customer whether via web or telephone).
References:
eMarketing eXcellence 3rd 2008










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Comments

  1. Nina AthenaMarch 23, 2020 at 2:24 AM

    Thank you for sharing this on your blog! It is very helpful for my insight! Please update more posts about this. Would love to see more updates from you.

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