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Tweet Box Hill Institute is an educational provider located in Melbourne, Australia. This video was put together to showcase social media & emphasise some of what the Institute is doing to engage with current and potential students in the digital world. Tweet

Tweet The following table contains  Summary of the online implications for Cialdini ’s six weapons of influence mentioned in the eMarketing eXllence Book. Influencer Online marketing implication Reciprocity Offer valuable, exclusive content or offers and your audience will remember you and will recommend you through bookmarks, links or by telling their friends. Encourage this behaviour through prompts on the site. Commitment and consistency Get initial commitment by encouraging visitors to drill deeper, search, subscribe or engage with product selectors. ‘ Set their alarm clock ’ by providing regular reasons to return, such as new promotions, content highlighted on site and within Ezines. Consensus Your audience will believe others more than they believe you! So use reviews, case studies, testimonials and rewards. Affinity (liking and credibility) People are persuaded by other people they like or who are like them, so again use recommendations or endorsements by

Tweet These can be made for a range of aspects: Ø     Information accuracy (product specifications, price, availability and delivery times) must all be accurate. How many customers did the retailer (who mistakenly offered television sets for sale at £2.99) lose when it informed customers who had placed orders that it would not honour the order? Ø   Online Inquiries and Email response. How long will you take to respond for different sorts of Inquiries? Ø   Security guarantees. What happens if security is compromised? Ø   Delivery guarantees. What happens if delivery is late? Ø   Return guarantees. What happens if the product is unsuitable? Ø   Price promises. If you are offering the best prices, this should not be an empty promise. If a company uses an attack e-tailing approach then frequent comparison with competitors’ prices and real-time adjustment to match or better them is required. This approach is important on the Internet because of the transparency of pricing and ava

Tweet The Customers expect the following when they shop online: 1-       Easy to find what you’re looking for by searching or browsing. 2-      Site easy to use, pages fast to download with no bugs. 3-      Price, product specification and availability information on site to be competitive and correct, but we probably prefer great customer services to great prices this is what will keep us loyal. 4-      Specification of date, time and delivery to be possible. 5-      E-mail notification when order placed and then dispatched. 6-      Personal data remains personal and private and security is not compromised. 7-      Verification for high-value orders. 8-     Delivery on time. 9-      Returns policy enabling straightforward return or replacement. . . . and finally, quick online or offline reply to customers’ inquiries when the expectations above aren’t met. This means traceability through databases, someone who knows your order status and can solve your problems. Tweet

Tweet Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test: 1- The Characteristics of the product. a. Does the product need to be physically tried? or b. Touched before it is bought? 2- The degree of confidence and Familiarity  To which degree the consumer recognizes and trusts the product or brand. 3- The attributes of the consumer:  - Technology accessibility  - Skills available   - Willingness to shop for a product in a traditional retail environment To measure the suitability of buying a product online ranked as below and given a score out of 50: Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are: - Books (38/50)  - Travel (31/50) - Groceries (27/50) - Mortgages (15/50) The product achieved a score higher than 20 has good potential as per  De Kare-Silver, and he suggested also that the companies m

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