ABOPRESS

Tweet يعرف "الذكاء"، بأنه القدرة على التفكير والاستنتاج المنطقى والألمعية، والقدرة على تخزين المعلومات، والتوصل اليها والقدرة على مواجهة الصعاب، ومن ثم حل المشاكل التى تعترض طريق الفرد، مما تقدم نفهم أن الناس تعودوا أن يربطوا الذكاء، بالنشاط العقلى. وقد انتشرت فكرة قياس الذكاء على أساس قياس قوة هذا النشاط. ويعتبر الـ"آى. كيو" عندهم، هو نسبة ذكاء الفرد إلى متوسط الذكاء فى المجتمع. أما بالنسبة للأطفال فيأخذون بالحسبان العمر الزمنى للطفل، مقارنة بعمره العقلى. هو ما يعرف بالذكاء الأكاديمى، يعتبر أن معدل ذكاء الفرد فى المجتمع هو 100، وأن كل من يملك ذكاء فوق الـ 100 يعتبر ذكيا. وآلية قياس الذكاء تعتمد على ثلاثة محاور أساسية هى القدرة على الحساب، المنطق والبراعة اللفظية. وقد لاحظ بعض العلماء أن التقييم بهذه الطريقة قاصر لأن هناك أنواعا من القدرات والمواهب الفردية لا تستطيع هذه القياسات قياسها وتلك هى حالة الابنه السائلة أو الشاكية بمعنى أدق، مما دعا عالم النفس هاوارد جاردنر، سنة 1987 إلى الكشف عن وجود سبعة أنواع من الذكاء بخلاف الذكاء الأكاديمى وعرّف ا...

Tweet Trigger event 1: Customer first registers on site (but does not buy) Ø   Auto-response (AR) 1: Two days after registration e-mail sent offering phone assistance and a discount for the first purchase to encourage trial. Trigger event 2: Customer first purchases online Ø   AR1: Immediate order confirmation Ø   AR2: Five days after purchase e-mail sent with link to online customer satisfaction survey asking about quality of service from driver and picker (e.g. item quality and substitutions). Ø   AR3: Two weeks after first purchase – Direct mail offering tips on how to use service and a discount on the next purchases intended to encourage reuse of online services. Ø   AR4: Generic monthly e-newsletter with online exclusive offers. Ø   AR5: Bi-weekly alert with personalized offers for customer. Ø   AR6: After two months – £5 discount for next shop Ø   AR7: Quarterly mailing of coupons Trigger event 3: Customer does ...

Tweet Customer Culture 1-       Do all of your company staff understand your brand values and customer service goals? 2-      Do you write brand values and customer service goals into job specs? 3-      Do you reward staff based on achieving brand values and customer service goals? 4-      Do your executive directors meet customers regularly and is customer satisfaction discussed at board level? 5-      Do your managers present ‘ learnings ’ from the marketplace (particular customer learnings) annually? 6-      Are you riding the right trends? 7-      Does your web site facilitate different visitors who are at different stages, i.e. who want to (a) Learn More (b) Try a Sample/Trial (c) Buy Now. 8-      Does your web site facilitate different visitors that prefer information in different modes (a) P...

Tweet While most other browsers have lost their market share or remained static, Chrome has forged ahead to claim more users than ever before. Google Chrome, the search engine giant's web browser, has grown exponentially to claim 20 percent of the web browser market, from a meek three percent two years ago. According to figures from StatCounter, the browser has been adopted and is being used as a primary browser by more users today, than in the past. These statistics are measured by actual usage and not just download figures for each browser. Use of Microsoft's Internet Explorer has dropped from 53 percent to 44 percent between June 2010 and June 2011. Mozilla's Firefox too saw a decline ending up with losing three percent market share in the last year, bringing the browser's usage down to 28 percent from 31 percent. Other popular browsers include Safari and Opera, both of which have maintained their market share at five percent and one percent respective...

Tweet Google+ is designed to rival Facebook, features enhanced sharing and geo-tagging options Google has launched a social networking website called Google+, designed to rival Facebook. Google has launched a new social networking site, Google+, for field trials. The site is designed to rival Facebook, which has now gathered over 500m users. "We'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project," said Vic Gundotra, Senior Vice President, Engineering in a post on the official Google Blog. The new social networking site features +Circles, designed to allow users to share what they want with specific groups of people or social circles, instead of sharing with all friends. "From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the ri...

Tweet Apple's fifth generation smartphone is rumoured to be an incremental upgrade over the current generation iPhone 4 The next iPhone will launch alongside iOS 5 Apple is expected to launch the successor to its iPhone 4 in September. Rumours from various technology sites say the new device, which is Apple's fifth generation phone, will be sold as the iPhone 4GS. The smartphone, which some websites say may even be sold as the iPhone 5, is rumored to pack a dual-core A5 processor, which is the same processor used by the iPad 2. Websites also claim that the device will offer an 8-megapixel rear-facing digital camera and will run iOS 5, which is also scheduled to launch in September. iOS 5 offers a number of advantages over the current iOS 4 release (4.3.3), including over-the-air (OTA) updates, which has long been supported by Google's competing Android operating system. Operating systems that that support OTA allow users to download updates over a phone...

Tweet Web logs or ‘ blogs ’ are best known as an easy method of publishing personal web pages which are online journals or diaries. But the power of business blogs, which are created by people within an organization, is often underestimated. Business blogs can be created by individuals, but they are often best with features from different columnists on different types of topics. This way, different columnists can specialize on different features or viewpoints just as for a magazine. If you think this way, they are a means of making an e-newsletter more interactive and more topical. Blogging software is incredibly good value, with many free tools. The following options can be considered when setup your blog: 1-         Moderation : Either open or closed to comments, with or without a moderator. Star rating of posts is a good option. 2-        Frequency : Five to twenty posts per month would be typical for a company s...