Security and productivity are often diametrically opposed
Security measures tend to drive up costs, slow down progress, and add steps
Vendors often claim their security technology is seamless and invisible to users, but it requires installation, upgrades, and operation
It is almost impossible to add security to an enterprise without impacting productivity in some way
MAXIMUM ALLOWABLE RISK
Cutting the security budget and balancing security capabilities against risks encompass the concept of maximum allowable risk (in other words, how much security risk is acceptable?).
Enterprises use metrics (such as probes, attacks, and intrusions), in part, to show management how the security risks are being stopped/mitigated
Metrics help everyone understand how close the enterprise is operating to a potential cybersecurity disaster.
SECURITY EFFECTIVENESS OVER TIME
An enterprise’s security posture effectiveness is not static and is subject to factors within and outside of its control
Emerging vulnerabilities, setbacks, and mistakes impact security effectiveness
Audits/projects identify and remediate security program issues.
SECURITY TOTAL COST OF OWNERSHIP
Total Cost of Ownership (TCO) consists of multiple cost components
–Installing, maintaining, and operating enterprise security controls
–Maintaining/initiating an incident response capability and restoring normal operations
–Remediating lost productivity due to not having necessary privileges, requesting access, or processing policy exceptions
SECURITY TOTAL COST OF OWNERSHIP
Prevention Security Profile vs. Detection and Response Security Profile
Prevention suggests large numbers of security controls resulting in large amounts of lost productivity due to requesting permissions, re-certifying accesses, and interacting with security controls.
Detection and response suggest the enterprise will have cheaper controls and less lost productivity due to fewer personnel maintaining firewall rules or re-certifying accesses permissions, but they will require more incident response resources.
It is important for an enterprise to consider TCO when evaluating its cybersecurity program.
Tweet Consumer electronic shopping analysis using De Kare-Silver’ factors that should be considered in the electronic shopping test: 1- The Characteristics of the product. a. Does the product need to be physically tried? or b. Touched before it is bought? 2- The degree of confidence and Familiarity To which degree the consumer recognizes and trusts the product or brand. 3- The attributes of the consumer: - Technology accessibility - Skills available - Willingness to shop for a product in a traditional retail environment To measure the suitability of buying a product online ranked as below and given a score out of 50: Typical results from the evaluation, where products are scored out of 50 for suitability for electronic commerce, are: - Books (38/50) - Travel (31/50) - Groceries (27/50) - Mortgages (15/50) The product achieved a score higher than 20 has good potential as per De Kare-Silver, and he s...
Tweet Benefits of SMS Marketing for Small Business Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is crucial in today’s shrinking economy and budgets. Most have cut back on traditional marketing due to costs. But that just drives down your sales. SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow, not the other way around. SMS marketing is also permission based. The customer has given you permission to contact them through our SMS platform. Customers that opt-in to receive information are most likely to buy over someone who receives a direct mail piece, reads your ad in the newspaper or hears your ad on the radio. Other main advantages of SMS marketing over traditional advertising: Cost: The larger your campaign gets, the lower the costs become on a per customer basis. Reach: Your customer’s always have their mobile phone with them. No matter wh...
Tweet Marketing Mix: It is the 7Ps touches every part in the organization. ● Product ● Price ● Place ● Promotion ● People ● Physical evidence ● Processes Digital world values for every element: 1- Product Create new versions, variations and even new products and services. Exploit your distinctive competitive advantage by having a strong and clear Online Value Proposition (OVP). 2- Price Pricing structures and options become more complex. It is crucial to get the pricing right in the short, medium and long terms. Online tools like reverse auctions, customer unions, commoditization, cybermediaries, intermediaries, infomediaries and shopping bots will make you capable to review the new price structure in your market driven by customers who looking for lower prices. 3- Place Increase your representation and make you widely available. 4- Promotion It is more dynamic, carefully targeted, highly relevant and helps ...
Comments
Post a Comment