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Tweet As more marketers have become aware of the benefits of PPC, competition has increased and this has driven up the Cost Per Click (CPC) and so reduced its profitability.   EFFECTIVE PAID SEARCH AD CREATIVE CHECKLIST: 1-        Deliver relevance by including search term keywords in headline and body 2-       Be specific on the offer 3-       Include specific benefits e.g. free delivery, costs 4-       Differentiate – explain what is unique about your offering 5-       Include numbers as appropriate since they stand out when visitors scan the page 6-       Use CAPS (Capitalize first letters and use acronyms where appropriate) 7-        Space can be good – sometimes relatively short text can have a higher impact 8-       Use characters (sensibly): !, ?, :, & 9-       Be quirky! 10-                         Use distinctive words 11- Try to squeeze in a call-to-action 12- Capitalize display URLs (the web address shown) and consider including a sub-folde

Tweet These are ten copywriting rules from Gerry McGovern ( www.gerrymcgovern.com ). As you read through these, think about whether these rules apply for other media and also whether your organization achieves them on your web site. 1-      Be honest . Paper never refused ink. Web sites never refused hype. If you can ’t deliver within twenty-four hours, then don ’t promise to. 2-      Be simple, clear and precise . Time is the scarcest resource, so never use five sentences when one will do. Avoid jargon. People are confused enough today. 3-      State your offer clearly . What exactly is it that you sell? 4-      Tell them about your products ’ limitations . 5-      Have a clear call to action. If they like what you have to offer how do they go about buying it? 6-      Tell them quickly if they ’re not a customer you can supply . There ’s nothing I find more frustrating than finding out at the last moment that they can ’t deliver. 7-      Edit! Edit! Edit ! There ha

Tweet Research suggests visitors can decide ultra-fast on whether they like a site, not in two seconds, but 50 milliseconds (that ’s 0.05 of a second). Summarizing the research by Gitte Lindgaard ( Lindgaard et al ., 2006 ) of Carleton University in Ottawa, published in the Journal of Behaviour and Information Technology , says: ‘The lasting effect of first impressions is known to   sychologists as the ‘ halo effect ’: if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content more favourably . This is because of “cognitive bias ”, People enjoy being right, so continuing to use a website that gave a good first impression helps to “ prove ” to themselves that they made a good initial decision ’ . E-CONSULTANCY (2007) RECOMMENDS THESE APPROACHES TO TYPOGRAPHY BEST PRACTICE: 1-       Use a consistent typography throughout a site. This will typically be enforced through cascading

Tweet Fake AV asks to be downloaded and then runs a scan designed to trick users into thinking that the fake AV is actually scanning their PCs Users of the popular Mozilla Firefox web browser have been targeted by a new scam that tries to load a user's PC with fake antivirus (AV) software. The software is found on a fake Windows Update page. This latest scam has been discovered by security firm Sophos who says that the attack triggers when encountering a Windows-based PC user using the Firefox web browser. When the page - which is a copy of the real Windows Update page - loads within Firefox, it offers users an ‘urgent' 2.8MB download, which if downloaded will load the fake antivirus software on the user's machine. This then runs a scan which is designed to make the user believe that the fake antivirus software is actually looking for viruses on the machine. "Users need to be more vigilant than ever before as bogus security alerts pop-up in their browser

Different color temperatures evoke different feelings between warm reds and oranges and cold blues and greens. Of course, each colour has a different meaning or symbolism. For example, in western cultures, red is vibrant, passionate indicating love and danger while blue contrasts and indicates reliability. But you need to be careful about local interpretation. Complementary colors which are opposite each other on the color wheel need to be used carefully and may cause problems with accessibility. The primary complementary Colors are: red and green; blue and orange; and yellow and purple. Contrasting colors which are not necessarily opposite each other on the colour wheel tend to produce a vivid (If not garish) effect. Color Symbolism Chart Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all thi

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