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Tweet Benefits of SMS Marketing for Small Business Compared to other forms of advertising, SMS marketing provides the lowest cost and highest return rate that is crucial in today’s shrinking economy and budgets. Most have cut back on traditional marketing due to costs. But that just drives down your sales. SMS marketing scales with your campaign and sales growth making the ROI higher the larger you grow, not the other way around. SMS marketing is also permission based. The customer has given you permission to contact them through our SMS platform. Customers that opt-in to receive information are most likely to buy over someone who receives a direct mail piece, reads your ad in the newspaper or hears your ad on the radio. Other main advantages of SMS marketing over traditional advertising: Cost:   The larger your campaign gets, the lower the costs become on a per customer basis. Reach: Your customer’s always have their mobile phone with them. No matter where

Tweet Researching your online customers is very important to understand their needs. Now you need to know how to research them. To research your customers you may need follow one of the research techniques to find the answers of the following questions: 1.        Who are they – demographics and psychographics? 2.         What do they want – their needs – why do they buy or not buy? 3.         How do they buy (online or offline or mixed mode)? 4.         When do they buy? 5.         How did they find us or our competitors? ID Technique Strengths Weaknesses 1 Server-based logfile analysis of site activity (web analytics) Examples: www.clicktracks.com www.webtrends.com 1-       Directly records customer behavior on site plus where they were referred from 2-      Low cost 1-       Doesn ’t directly record channel satisfaction 2-      Undercounting and over counting 3-      Misleading unless interpret

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Tweet Roger Parker, author of Relationship Marketing on the Web , lists eight useful questions to ask When considering how to create a community for your customers: 1.          What interests, needs or passions do many of your customers have in common? 2.       What topics or concerns might your customers like to share with each other? 3.       What information is likely to appeal to your customers’ friends or colleagues? 4.       What other types of business in your area appeal to buyers of your products and services? 5.       How can you create packages or offers based on combining offers from two or more affinity partners? 6.       What price, delivery, financing or incentives can you afford to offer to friends (or colleagues) that your current customers recommend? 7.       What types of incentives or rewards can you afford to provide to customers who recommend friends (or colleagues) who make a purchase? 8.      How can you best track purchases resulting from word-of-mou