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Tweet Research In Motion has announced three new BlackBerry Curve smartphones featuring the BlackBerry 7 Operating System. The BlackBerry Curve 9350, BlackBerry Curve 9360 and BlackBerry Curve 9370 are designed for customers who are looking to upgrade their existing feature phone or existing BlackBerry Curve with an affordable smartphone option. "These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history," said Mike Lazaridis, president and Co-CEO at Research In Motion. "The new BlackBerry Curve smartphones are absolutely stunning and offer a significant performance upgrade with an unmatched mobile social experience for the millions of feature phone users in the market as well as our existing Curve customers." The new BlackBerry Curve smartphones are ergonomically designed with a comfortable keyboard and an optical trackpad for one-han...

Tweet Segmentation, Targeting and Positioning – fundamental to any strategy. A good E-marketing strategy is more than just communications. The components of the E-MARKETING STRATEGY as follows: Ø   Segments, trends in the market place – how the strategy embraces these Ø   Target markets, positioning and propositions Ø   Positioning and ultimately, online value propositions Ø   Crystal clear objectives (does the strategy fulfill what you want to achieve online?) Ø   Evolutionary stage (what stage you want to be at) Ø   Online marketing mix (particularly place (partnerships) and service levels ) Ø   Optimum mix of tactical digital media channels (search affiliates, display ads, social networks, etc.) Ø   Dynamic dialogue and contact strategies to retain customers Ø   User-generated content, community and social networking tactics (on own site and third party sites). For example, should consumer reviews be included as part of...